Blackberry Tablet

The Story Of The BlackBerry Tablet: The PlayBook

The BlackBerry PlayBook seemed as though it took an age to get released: literally. After plenty of PR hype and lots of gory details, it took BlackBerry from October 2010 (announcement) to April 2011 (release) to get the PlayBook into the tablet market.

It's clear that there has always been some competition between BlackBerry and Apple in the smartphone market, with Apple dominating consumer sales of the Bold and Curve with its creation: the iPhone, and more recently, the iPhone 4. Much the same can be said about the iPad, however it was seen as the first essential consumer tablet in the market, and therefore it's been a struggle for any company who has tried to compete with the iPad.

The BlackBerry tablet is such a competitor, in that it is competing in both the business and consumer sectors of the iPad's self created market. However, because its entry to the market was so delayed, in the sense that it was released just before the iPad 2, it has not been as effective as the iPad in generating sales.

That being said, the PlayBook still has many features for consumers and business users alike; ones that it can market itself with effectively. The biggest, and most impressive feature of the PlayBook is that it can shoot 1080p video from its rear-facing camera, and also play back 1080p media on its 7-inch LCD display.

With this media functionality and excellent video playback and capture, the BlackBerry tablet is set to be a rather exciting tablet device for use in both the consumer and business sectors.

Upon release, the BlackBerry PlayBook received mixed reviews. Many critics praised the concentration on rich media production and capture, and also pointed out the superior weight of the PlayBook (0.9lbs) to other tablet devices. However, there were also just as many criticisms of the device, too. For example, the lack of a rich Application Store service was definitely apparent, and was something that was seeming to drive many customers away.

Apple's App Store hosts roughly 500'000 "apps" for its iPad and iPhone users to download and take advantage of. However BlackBerry, with its PlayBook, was only able to offer consumers a choice of roughly 3'000 applications upon launch: a measly selection in comparison to Apple's offering. Although RIM (Research in Motion) have since posted a further 3'000 applications to their App World, these numbers simply don't match up to the after-sales choice and expandability that iPad users have.

The PlayBook houses a feature that puts it ahead of many other tablets in the market: Adobe FlashPlayer support. Not only does having the ability to access Flash content from within the PlayBook's browser allow consumers to have a richer experience online, but it also adds a whole catalogue of extra use and functionality to business and corporate users internationally. Many corporate websites are built with Flash content on their webpages, and as a result, the PlayBook is able to showcase businesses' web content with ease.

 

 

 

 

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